You know how it goes.

You may have clicked on this page titled “Blog,” expecting to see, like, posts and stuff. Surprise!

The cobbler’s children have no shoes.

Considering that the single most challenging aspect of content marketing is consistently creating new content, this page will now be titled:

Irony (source: Oxford Dictionary), noun: a state of affairs or an event that seems deliberately contrary to what one expects and is often amusing as a result.

The content strategist has no flippin’ content. Yet.

Coming Soon: Horizon Line Blog